Karen Stoddard provides Jungian-oriented psychotherapy with a holistic approach that considers a person’s past, present, and future. Her practice addresses a range of life concerns and transitions, including anxiety, trauma, relationships, career concerns, aging, grief, and personal transformation.
The Challenge
Karen needed a website that could communicate a deeply personal and specialized approach to psychotherapy while creating a calm, approachable experience for people considering therapy.
The challenge was to present substantial information about her philosophy and therapeutic approach without making the website feel clinical, overwhelming, or difficult to navigate.
The Solution
I designed and developed a focused website centered around Karen’s philosophy, therapeutic approach, and areas of practice.
The website uses a simple information architecture that guides visitors through her philosophy, the work she provides, her approach to dreams and sandplay, and finally to contact and consultation information.
The visual design was intentionally restrained to support the reflective and personal nature of the practice.
Key Features
Professional Practice Presentation
Created a clear introduction to Karen’s approach and philosophy, helping potential clients understand the type of psychotherapy she provides.
Content Architecture
Organized detailed information into focused sections including Philosophy, The Work, Dreams, and Contact, giving visitors a straightforward path through the site.
Therapeutic Services
Structured information around the different concerns addressed in the practice, including anxiety, trauma, relationships, career concerns, grief, self-esteem, and life transitions.
Dreams & Sandplay
Created a dedicated content experience explaining the role of dreams and sandplay within the therapeutic approach, allowing visitors to explore these concepts in greater depth.
Visual Storytelling
Used nature-oriented imagery and a calm visual presentation to complement the reflective nature of the practice and create a more welcoming experience.
Contact & Consultation
Created a straightforward contact experience that allows potential clients to learn about the initial consultation process and get in touch with Karen.
Responsive Design
Developed the website to provide a consistent experience across desktop, tablet, and mobile devices.
My Role
WordPress Development • Custom Theme Development • Web Design • Front-End Development • Responsive Design • Content Architecture • UX/UI • Contact Integration
I focused on creating a calm, accessible digital experience that communicates Karen’s professional approach while making it easy for prospective clients to understand her work and take the next step.
The Result
The finished website provides Karen with a focused professional presence that communicates her therapeutic philosophy and areas of practice without overwhelming visitors.
The experience guides visitors from understanding the approach → exploring the work → learning about specific areas of therapy → making contact.
The result is a personal-practice website designed to establish trust, communicate expertise, and provide a clear path toward an initial consultation.
Technology
Platform
WordPress
Development
PHP • HTML • CSS • JavaScript
Focus
Professional Services • Psychotherapy • Personal Practice • Content Architecture • Responsive Design • UX/UI • Lead Generation