Dream Floors is a Twin Cities flooring company specializing in hardwood, laminate, tile, and other hard-surface flooring solutions, serving homeowners, builders, remodelers, and commercial clients.
The Challenge
Dream Floors needed a website that could effectively present a wide range of flooring products and installation services while making it easy for potential customers to explore their options and get in touch.
The site needed to serve both homeowners and professional customers while communicating the company’s experience, product selection, installation capabilities, and commitment to quality service.
The Solution
I designed and developed a WordPress website that combines service information, product catalogs, project imagery, testimonials, and customer inquiry workflows into a cohesive experience.
The website gives visitors multiple ways to engage—from exploring flooring categories and products to requesting samples, scheduling an appointment, requesting a quote, and reviewing completed work.
Key Features
Product Catalog
Organized flooring products into dedicated categories, including hardwood, laminate, and tile, allowing customers to explore available styles and manufacturers.
Product Sample Requests
Implemented sample-request functionality that allows visitors to provide their contact information and identify specific products or sample IDs they are interested in.
Service Presentation
Structured the company’s flooring installation and related services into clear, easy-to-navigate sections.
Project Gallery
Created a visual gallery to showcase completed flooring projects and demonstrate the quality of the company’s work.
Lead Generation
Created clear paths for visitors to request a free quote, contact the company, request samples, or schedule an appointment.
Testimonials
Integrated customer testimonials to build trust and reinforce the company’s reputation for professional installation, customer service, and attention to detail.
My Role
Web Design • WordPress Development • Responsive Development • Product Catalog • Forms • Content Architecture • UX Implementation
I worked across the website to organize a large amount of product and service information into a practical experience designed around how customers research flooring and make purchasing decisions.
The Result
The finished website provides Dream Floors with a centralized platform for presenting its products, services, completed projects, and customer experience.
Visitors can move naturally from exploring flooring options → viewing products → requesting samples → reviewing completed work → contacting the company.
The result is a website designed not only to showcase the business, but also to support the customer journey from initial research through project inquiry.
Technology
Platform
WordPress
Development
HTML • CSS • JavaScript • PHP
Focus
Local Business • Product Catalog • Lead Generation • Flooring & Home Improvement • Responsive Design • UX