North Star Houses is a Minnesota real estate investment and property management company that acquires, manages, and advertises residential and multifamily rental properties throughout Minnesota. The company also actively seeks additional investment properties.
The Challenge
North Star Houses needed a website that could serve both prospective tenants and property owners while clearly presenting its available rental properties.
The website needed to make property information easy to browse while providing visitors with a straightforward way to inquire about renting, buying, or selling a property.
The Solution
I designed and developed a real-estate-focused WordPress website centered around property discovery and lead generation.
The website presents available properties with important information such as property type, rental price, bedrooms, bathrooms, square footage, location, and individual property details. This gives prospective tenants a quick way to evaluate available properties before exploring additional information.
Key Features
Property Listings
Created a structured property listing experience for presenting available houses, apartments, townhomes, and other rental properties.
Property Information
Organized important rental details—including pricing, bedrooms, bathrooms, square footage, property type, and location—so visitors can quickly compare available options.
Individual Property Pages
Created dedicated property pages where visitors can explore individual rental opportunities and obtain additional information.
Rent / Buy Inquiry
Implemented an inquiry workflow that allows visitors to indicate whether they are looking to Rent, Buy, or Both, providing a direct path into the customer-lead process.
Real Estate Investment Messaging
Structured content to communicate North Star Houses’ property investment and management services while also addressing property owners interested in selling or working with the company.
Responsive Design
Developed the website to provide a practical browsing experience across desktop, tablet, and mobile devices.
Lead Generation
Created clear contact pathways for prospective tenants, buyers, and property owners to connect directly with the company.
My Role
WordPress Development • Web Design • Property Listings • Real Estate UX • Responsive Development • Forms • Content Architecture • Lead Generation
I focused on creating a practical real estate platform that brings property discovery and customer inquiries together in one streamlined experience.
The Result
The finished website gives North Star Houses a centralized platform for advertising available properties while supporting its broader real estate investment and property management operations.
Visitors can quickly browse available properties, review important property details, explore individual listings, and contact the company based on whether they are looking to rent, buy, or discuss a property opportunity.
The result is a website designed around the real estate customer journey:
Discover → Evaluate → Explore → Inquire
Technology
Platform
WordPress
Development
PHP • HTML • CSS • JavaScript
Focus
Real Estate • Property Listings • Rental Properties • Lead Generation • Responsive Design • UX/UI